How service quality influences brand equity
Year of publication: |
2013
|
---|---|
Authors: | Jahanzeb, Sadia ; Fatima, Tasneem ; Mohsin Butt, Muhammad |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 31.2013, 2, p. 126-141
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Service quality | Consumer based brand equity | Corporate credibility and perceived value | Brands | Banks | Pakistan |
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