How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility
| Year of publication: |
2013
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|---|---|
| Authors: | Jahanzeb, Sadia ; Fatima, Tasneem ; Butt, Muhammad Mohsin |
| Published in: |
The international journal of bank marketing : IJBM. - Bradford : Emerald, ISSN 0265-2323, ZDB-ID 3952770. - Vol. 31.2013, 2 (22.2.), p. 126-141
|