How should cities communicate? : the interaction effect of city stereotypes and advertising language on travel intention
Year of publication: |
2023
|
---|---|
Authors: | Tong, Zelin ; Yu, Ruoyu ; Xiao, Haowen |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 27.2023, p. 1-16
|
Subject: | Abstract | City stereotypes | Concrete | Linguistic style | Schema congruence | Travel intention | Sprache | Language | Urlaubsverhalten | Holiday behaviour | Werbewirkung | Advertising effects | Kommunikation | Communication | Werbung | Advertising | Linguistik | Linguistics |
-
Chen, Jie, (2022)
-
Wahl, Sabine, (2011)
-
"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano, (2006)
- More ...
-
Tong, Zelin, (2021)
-
Tong, Zelin, (2022)
-
Huang, Jing, (2022)
- More ...