How smart experiences build service loyalty : The importance of consumer love for smart voice assistants
Year of publication: |
2021
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---|---|
Authors: | Hernandez‐Ortega, Blanca ; Ferreira, Ivani |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 7 (21.04.), p. 1122-1139
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Publisher: |
Wiley |
Saved in:
Online Resource
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