How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Year of publication: |
2021
|
---|---|
Authors: | Sánchez-Fernández, Raquel ; Jiménez-Castillo, David |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 11/12, p. 1123-1147
|
Subject: | Social media influencers | emotional attachment | information value | purchase intention | word-of-mouth | Social Web | Social web | Emotion | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Markenimage | Brand image | Informationswert | Information value |
-
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna, (2021)
-
Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien, (2019)
-
Filieri, Raffaele, (2023)
- More ...
-
Segmenting university graduates on the basis of perceived value, image and identification
Jiménez-Castillo, David, (2013)
-
Economic value for university services : modelling and heterogeneity analysis
Sánchez-Fernández, Raquel, (2017)
-
Gázquez-Abad, Juan Carlos, (2012)
- More ...