Now or later : synchrony effects on electronic word-of-mouth content
Year of publication: |
2016
|
---|---|
Authors: | Sogut, Cansu ; Bickart, Barbara ; Brunel, Frédéric |
Published in: |
Consumer psychology in a social media world. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-7656-4694-1. - 2016, p. 53-68
|
Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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