Where is the power in numbers? : understanding firm and consumer power when crowdsourcing
Matthew Wilson
| Year of publication: |
July-August 2018
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|---|---|
| Authors: | Wilson, Matthew |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 4, p. 545-554
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| Subject: | Power theory | Consumer power | Crowdsourcing | Consumer empowerment | Social power | Consumer collectives | Konsumentenverhalten | Consumer behaviour | Macht | Power | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2018.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883615