How social media marketing activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Year of publication: |
2022
|
---|---|
Authors: | Zarei, Azim ; Farjoo, Hamta ; Garabollagh, Hooshmand Bagheri |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 21.2022, 2, p. 160-182
|
Subject: | customer response | flow theory | Social media marketing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
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