How sponsors should bring relevant-added value to esports
Year of publication: |
2020
|
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Authors: | Freitas, Bruno Duarte Abreu ; Contreras-Espinosa, Ruth Sofia ; Correia, Pedro Álvaro Pereira |
Published in: |
Scientific Annals of Economics and Business. - Iaşi : Editura Universitǎtii Alexandru Ioan Cuza, ISSN 2501-1960, ZDB-ID 2892946-9. - Vol. 67.2020, 3, p. 363-387
|
Subject: | branding | esports | marketing | sponsorship | sustainable marketing | Sponsoring | Sponsorship | Markenführung | Brand management | Computerspiel | Video game | Marketingmanagement | Marketing management |
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