How store attribute affects customer experience, brand love and brand loyalty
Year of publication: |
2023
|
---|---|
Authors: | Anggara, Ahmad Khabib Dwi ; Ratnasari, Ririn Tri ; Osman, Ismah |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 11, p. 2980-3006
|
Subject: | Brand love | Brand loyalty | Customer experience | Responsible consumption | Store attribute | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Emotion | Markentreue |
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