How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting
| Year of publication: |
2010
|
|---|---|
| Authors: | Baumgarth, Carsten ; Schmidt, Marco |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 8, p. 1250-1261
|