How supplier category management policy influences category sales performance
Year of publication: |
2010
|
---|---|
Authors: | Chun, Dal‐Young ; Cadeaux, Jack M. |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 22.2010, 2, p. 222-231
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Distribution | Pricing | Supermarkets | South Korea | Suppliers |
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