How sWOM contribution motivations vary by cosmetics and restaurants in Vietnam
Year of publication: |
2020
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Authors: | Thi Thanh Ha Le ; Vo Thanh Thu |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 10, p. 885-896
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Subject: | sWOM Contribution | Opinion Leadership | Self-Enhancement | Economic Incentives | Technology Acceptance Model | Vietnam | Viet Nam | Gastronomie | Restaurant industry | Motivation | Anreiz | Incentives | Innovationsakzeptanz | Innovation adoption |
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