Online review ratings : an analysis of product attributes and competitive environment
Manuel Sánchez-Pérez, María D. Illescas-Manzano and Sergio Martínez-Puertas
| Year of publication: |
2022
|
|---|---|
| Authors: | Sánchez-Pérez, Manuel ; Illescas-Manzano, María D. ; Martínez-Puertas, Sergio |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 5, p. 487-505
|
| Subject: | age | agglomeration | competition | differentiation | Online product review (OPR) | price | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Wettbewerb | Competition | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | Produktinformation | Product information | Preiswettbewerb | Price competition | Produktdifferenzierung | Product differentiation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1951815 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371042