How the digital video recorder (DVR) changes traditional television advertising
Kenneth C. Wilbur
| Year of publication: |
2008
|
|---|---|
| Authors: | Wilbur, Kenneth C. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 1, p. 143-149
|
| Subject: | Fernsehwerbung | Television advertising | Digitaler Rundfunk | Digital broadcast | Mediennutzung | Media usage | Werbewirkung | Advertising effects | Videogerät | Home video product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003708192