PVRS and advertising exposure : a video ethnographic study
Year of publication: |
2008
|
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Authors: | Pearson, Sarah ; Barwise, Patrick |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 11.2008, 4, p. 386-399
|
Subject: | Fernsehwerbung | Television advertising | Mediennutzung | Media usage | Videogerät | Home video product | Großbritannien | United Kingdom |
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