How the Impact of Integration of Marketing and R&D Differs Depending on a Firm?S Resources and its Strategic Scope
Year of publication: |
2012
|
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Authors: | Leenders, Mark A.A.M ; Wierenga, Berend |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (50 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 2002 8, erstellt |
Classification: | M31 - Marketing ; C44 - Statistical Decision Theory; Operations Research ; O32 - Management of Technological Innovation and R&D |
Source: | ECONIS - Online Catalogue of the ZBW |
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