How the media is a significant promotional tool to deliver marketing messages to audiences?
Yoon C. Cho; Jerome Agrusa
Year of publication: |
2007
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Authors: | Cho, Yoon C. ; Agrusa, Jerome |
Published in: |
International business and economics research journal. - Littleton, Colo, ISSN 1535-0754, ZDB-ID 21436708. - Vol. 6.2007, 10, p. 61-74
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