How the public views optometrists ̕advertising : an empirical analysis
Year of publication: |
2009
|
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Authors: | Freeman, Gordon L. ; Moser, Homer Ronald |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 9.2009, 3, p. 255-267
|
Subject: | Ärzte | Physicians | Dienstleistungsmarketing | Services marketing | Werbewirkung | Advertising effects | USA | United States |
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