How to accurately evaluate and attribute multi-channel marketing performance in digital banking
Howard Barber, Jennifer Gill
| Year of publication: |
2016
|
|---|---|
| Authors: | Barber, Howard ; Gill, Jennifer |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 1.2016/2017, 3, p. 231-239
|
| Subject: | decisioning | analytics | marketing transformation | sales attribution | digital marketing | integrated marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Marketing | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639230