Marketing Solutions to the Challenges of a VUCA Environment : Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
Year of publication: |
2024
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Other Persons: | Zarkada, Anna (ed.) |
Institutions: | Global Marketing Conference <2023, Seoul> |
Publisher: |
2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer |
Subject: | Marketing Management | Marketing Communications | Digital Marketing | Digital Transformation | VUCA marketing environment | Volatile, Uncertain, Complex and Ambiguous marketing environment | Marketing Technologies | Mediterranean, CEE, and MENA regions | GMA-GAMMA | GMA-GAMMA2023 | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Marketing | MENA-Staaten | MENA countries | Digitalisierung | Digitization |
Extent: | 1 Online-Ressource (VI, 215 p. 19 illus., 10 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 978-3-031-58429-9 ; 978-3-031-58428-2 ; 978-3-031-58430-5 ; 978-3-031-58431-2 |
Other identifiers: | 10.1007/978-3-031-58429-9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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