How to enhance value? A comparative approach between marketing and finance
Year of publication: |
2013
|
---|---|
Authors: | Paranque, Bernard ; Cova, Bernard |
Published in: |
Global Business and Economics Review. - Inderscience Enterprises Ltd, ISSN 1097-4954. - Vol. 15.2013, 2/3, p. 279-292
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | brand valuation | consumer communities | brand management | brand communities | exchange value | use value | marketing | finance | co-creation | brand value |
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