How to evaluate campaign response - the relative contribution of data mining models and marketing execution
Year of publication: |
2007
|
---|---|
Authors: | Breur, Tom |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 15.2007, 2, p. 103-112
|
Subject: | Marktforschung | Market research | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Data Mining | Data mining |
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