How to exploit the user base for online products : a product integration perspective
Year of publication: |
2012
|
---|---|
Authors: | Song, Peijian ; Cheng, Zhang ; Xu, Heng |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 13.2012, 4, p. 356-372
|
Subject: | Digitale Dienste | Web-based service | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | China |
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