How to exploit the user base for online products : a product integration perspective
Peijian Song; Cheng Zhang; Heng Xu
Year of publication: |
2012
|
---|---|
Authors: | Song, Peijian ; Zhang, Cheng ; Xu, Heng |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif : Univ, ISSN 1526-6133, ZDB-ID 21367553. - Vol. 13.2012, 4, p. 356-372
|
Saved in:
Saved in favorites
Similar items by person
-
How to exploit the user base for online products : a product integration perspective
Song, Peijian, (2012)
-
The influence of product integration on online advertising effectiveness
Song, Peijian, (2011)
-
The influence of product integration on online advertising effectiveness
Song, Peijian, (2011)
- More ...