How to gain image and positioning on social media : Spanish agribusiness firm image and position on social media
Deiyalí A. Carpio, Alberta Fernandez and Beatriz Urbano
| Year of publication: |
2020
|
|---|---|
| Authors: | Carpio, Deiyalí A. ; Fernandez, Alberta ; Urbano, Beatriz |
| Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 52.2020, 21, p. 2280-2291
|
| Subject: | cross-areas location comparison | Image-positioning model | intra-subsectors analysis | social media agri-marketing | Social Web | Social web | Spanien | Spain | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00036846.2019.1688242 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012197695