How to govern relationships and established commitments : a study of standardized products in mature industrial market
by Christer Ekelund
| Year of publication: |
2002 ; 1. udg.
|
|---|---|
| Authors: | Ekelund, Christer |
| Publisher: |
København |
| Subject: | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Industriegüter | Industrial goods |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | III, 243, XVII S graph. Darst |
|---|---|
| Series: | PhD series / Copenhagen Business School. - Frederiksberg : Samfundslitteratur, ISSN 0906-6934, ZDB-ID 2544931-X. - Vol. 2002,23 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl.: København, Handelshøjskolen, Diss., 2002 |
| Notes: | Literaturverz. S. 192 - 200 |
| ISBN: | 87-593-8173-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001729282