How to increase multichannel shopping satisfaction? : an adapted Kano based stage-gate approach to select new technologies
Year of publication: |
2020
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Authors: | Baier, Daniel ; Rese, Alexandra |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-17
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Subject: | Kano model | Stage-gate approach | Segmented Kano perspective | Multichannel shopping | New physical store technologies | New online shop technologies | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Technischer Fortschritt | Technological change | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
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