//-->
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio, (2015)
Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman, (2013)
When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer, (2013)
Marktanalyse : vom Verbraucher zum Kunden
Coleman, L. R., (1937)