How to manage reputation
Year of publication: |
2011
|
---|---|
Authors: | Liehr-Gobbers, Kerstin ; Storck, Christopher |
Published in: |
Reputation Management. - Berlin : Springer, ISBN 3-642-19265-3. - 2011, p. 183-188
|
Subject: | Reputation | Führungskräfte | Managers | Firmenimage | Corporate reputation | Spieltheorie | Game theory |
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