Extent: | VII, 297 S. graph. Darst. 235 mm x 155 mm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. 25 Beitr. Pt. 1. Introduction -- pt. 2. Approaching corporate reputation -- pt. 3. Measures and impacts -- pt. 4. Reputation management in practice -- pt. 5. Future trends of reputation management. |
ISBN: | 3-642-19265-3 ; 978-3-642-19265-4 ; 978-3-642-19266-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009271788