How to market in a downturn
by John A. Quelch and Katherine E. Jocz
| Year of publication: |
2009
|
|---|---|
| Authors: | Quelch, John A. ; Jocz, Katherine E. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 87.2009, 4, p. 52-62
|
| Subject: | Konjunktur | Business cycle | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | USA | United States |
| Extent: | Ill., graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003847331