How to measure social capital in an online brand community? : a comparison of three social capital scales
So Won Jeong, Sejin Ha, Kyu-Hye Lee
| Year of publication: |
2021
|
|---|---|
| Authors: | Jeong, So Won ; Ha, Sejin ; Lee, Kyu-Hye |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 652-663
|
| Subject: | Commitment | Online brand communities | Social capital | Social media | Sozialkapital | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.07.051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012545033