How to mine brand Tweets : procedural guidelines and pretest
Shintaro Okazaki, Shintaro Okazaki, Mercedes Rozano and Héctor D. Menéndez-Benito
| Year of publication: |
2014
|
|---|---|
| Authors: | Okazaki, Shintaro ; Díaz-Martín, Ana M. ; Rozano, Mercedes ; Menéndez-Benito, Héctor D. |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 56.2014, 4, p. 467-488
|
| Subject: | Bergbau | Mining | USA | United States | Markenführung | Brand management | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402240