How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority
Year of publication: |
2012
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Authors: | Homburg, Christian ; Jensen, Ove ; Hahn, Alexander |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 5, p. 49-70
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