"How to project customer retention" revisited : the role of duration dependence
Peter S. Fader, Bruce G.S. Hardie, Yuzhou Liu, Joseph Davin, Thomas Steenburgh
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Fader, Peter ; Hardie, Bruce G. S. ; Liu, Yuzhou ; Davin, Joseph ; Steenburgh, Thomas J. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 43.2018, p. 1-16
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| Subject: | beta-geometric (BG) distribution | beta-discrete-Weibull (BdW) distribution | retention rate dynamics |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enthalten in: Volume 47, August 2019, Seite 198 |
| Other identifiers: | 10.1016/j.intmar.2018.01.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011920039