How to promote e-commerce exports to China : an empirical analysis
Year of publication: |
May 2017
|
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Authors: | Kim, Min Jung |
Published in: |
Han gug gae bal yeon gu. - Sejong : KDI, ISSN 2586-2995, ZDB-ID 2665499-4. - Vol. 39.2017, 2, p. 53-74
|
Subject: | E-commerce export | Cross-border online shopping | Corporate strategy | Purchase decision making | Online-Handel | Online retailing | Electronic Commerce | E-commerce | China | Export | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management |
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