How to write a marketing plan
John Westwood
| Year of publication: |
c2011 ; Rev. 3rd ed.
|
|---|---|
| Authors: | Westwood, John |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 131 S. graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Formerly CIP Uk |
| ISBN: | 978-0-7494-6150-8 ; 978-0-7494-6151-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008698282