How trade show companies can manage multipliers
Year of publication: |
2005
|
---|---|
Authors: | Reinhard, Hans Werner |
Published in: |
Trade show management : planning, implementing and controlling of trade shows, conventions and events. - Wiesbaden : Gabler, ISBN 3-409-14333-5. - 2005, p. 373-399
|
Subject: | Messe | Trade fair | Multiplikator | Multiplier | Messebeteiligung | Trade fair participation | Theorie | Theory |
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