How value and trust influence loyalty in wireless telecommunications industry
Year of publication: |
2012
|
---|---|
Authors: | Karjaluoto, Heikki ; Jayawardhena, Chanaka ; Leppäniemi, Matti ; Pihlström, Minna |
Published in: |
Telecommunications Policy. - Elsevier, ISSN 0308-5961. - Vol. 36.2012, 8, p. 636-649
|
Publisher: |
Elsevier |
Subject: | Perceived value | Trust | Loyalty | Relationship age | Usage level | Wireless services |
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