Unlocking behaviors of long-term service consumers : the role of action inertia
Matti Leppäniemi, Chanaka Jayawardhena, Heikki Karjaluoto and David Harness
| Year of publication: |
2017
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|---|---|
| Authors: | Leppäniemi, Matti ; Jayawardhena, Chanaka ; Karjaluoto, Heikki ; Harness, David |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 1, p. 270-291
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| Subject: | Satisfaction | Service quality | Perceived value | Word-of-mouth | Action inertia | Repatronage intentions | Dienstleistungsqualität | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-06-2015-0127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011603070