How video rental patterns change as consumers move online
Year of publication: |
2013
|
---|---|
Authors: | Zentner, Alejandro ; Smith, Michael D. ; Kaya, Cuneyd |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 11, p. 2622-2634
|
Subject: | long tail | movie rentals | natural experiment | empirical estimation | Konsumentenverhalten | Consumer behaviour | Filmwirtschaft | Film industry | Miete | Rent | Online-Handel | Online retailing |
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