How website design options affect content prominence : a literature-derived framework applied to SME websites
Craig M. Parker and Emilia Bellucci (School of Information and Business Analytics, Deakin University, Burwood, Victoria, Australia), Luba Torlina (Caulfield School of IT, Monash University, Caulfield East, Victoria, Australia), Ambika Zutshi (School of Management and Marketing, Deakin University, Burwood, Victoria, Australia), Bardo Fraunholz (School of Information and Business Analytics, Deakin University, Burwood, Victoria, Australia)
| Year of publication: |
April-June 2015
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|---|---|
| Authors: | Parker, Craig M. ; Bellucci, Emilia ; Torlina, Luba ; Zutshi, Ambika ; Fraunholz, Bardo |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 2, p. 139-176
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| Subject: | literature consolidation | small and medium enterprises (SMES) | website content prominence framework | KMU | SME | Website | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2014.1000079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432416