How West German retailers learned to sell to a mass consumer society : self-service and supermarkets between "Americanization" and "Europeanization", 1950 - 1960s
Year of publication: |
2012
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Authors: | Nembach-Langer, Lydia |
Published in: |
Transformations of retailing in Europe after 1945. - Farnham, Surrey [u.a.] : Ashgate, ISBN 978-1-4094-2444-4. - 2012, p. 71-86
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Subject: | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade | Konsumgesellschaft | Consumer society | Selbstbedienung | Self-service |
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