Extent: | XVI, 234 S. Ill., graph. Darst. |
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Series: | |
Conferences: | International conference "Retailing in Europe after 1945" ; (Köln) : 2009.09.03-05 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Includes bibliographical references and index. - Enth. 13 Beitr. List of tables of figures ; Notes on the contributors ; General editor's preface ; Introduction: transformations of retailing in Europe after 1945 / Ralph Jessen and Lydia Langer Consumer society revisited : affluence, choice and diversity / Frank Trentmann Americanization of retailing? : the introduction of self-service ; The coming of the supermarket : the processes and consequences of transplanting American know how into Britain / Gareth Shaw, Adrian Bailey, Andrew Alexander, Dawn Nell and Jane Hamlet The long way to the supermarket : entrepreneurial innovation and adaptation in 1950s-1960s Italy / Emanuela Scarpellini How West German retailers learned to sell to a mass consumer society : self-service and supermarkets between "Americanization" and "Europeanization", 1950s-1960s / Lydia Langer Beyond self-service : the limits of "Americanization" in post-war West German retailing in comparative perspective / Jan Logemann New and old places of consumption ; Automatic trade : self-service and the polycentric early history of slot machines / Angelika Epple Mail order retailing in Britain since 1945 : credit community and technology / Richard Coopey What sex are sex shops? : the retailing of erotica in West Germany before the legalization of pornography / Elizabeth Heineman "Everything that exists in capitalism can be found in the department store" : the development of department stores in the Federal Republic of Germany, 1949-2000 / Ralf Banken Scientific knowledge, technical innovations and the retail trade ; Managing the unmanageable : the professionalization of market and consumer research in post-war Europe / Stefan Schwarzkopf Irradiating fish : improving food chains : retailers as mediators in a German innovation network : 1968-1977 / Karin Zachmann Cool alliances : freezers, frozen fish, and the shaping of industry-retail relations in Norway, 1950-1960 / Terje Finstad The barcode revolution in German food retailing / Annika Menke Index. Erscheinungsjahr in Vorlageform:c 2012 |
ISBN: | 978-1-4094-2444-4 ; 978-1-4094-2445-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577230