How will MNCs operating the CEE respond to the current economic crisis? : Some prosositions on their strategic moves
Year of publication: |
2009
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Authors: | Schuh, Arnold |
Published in: |
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria. - Vienna : Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-8-2. - 2009, p. 316-326
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Subject: | Wirtschaftskrise | Economic crisis | Wirkungsanalyse | Impact assessment | Strategisches Management | Strategic management | Geschäftsmodell | Business model | Unternehmenswachstum | Firm growth | Multinationales Unternehmen | Transnational corporation | Osteuropa | Eastern Europe |
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