Human values and attitudes toward bank services in Brazil
Year of publication: |
2010
|
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Authors: | Nepomuceno, Marcelo Vinhal ; Barreiros Porto, Juliana |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 28.2010, 3, p. 168-192
|
Subject: | Bank | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour | Werturteil | Value judgement | Brasilien | Brazil |
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