Humor and cognitive responses to advertising stimuli: a trace consolidation approach
Year of publication: |
1983
|
---|---|
Other Persons: | Lammers, H. Bruce (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 11.1983, 2, p. 173-185
|
Subject: | Werbung | Humor |
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