Humor in advertising
Year of publication: |
1973
|
---|---|
Authors: | Sternthal, Brian ; Craig, C. Samuel |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 31.1973, 4, p. 12-18
|
Subject: | Werbung | Humor |
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