Hybrid value creation in the sports industry : the case of a Mobile Sports Companion as IT-supported product-service-bundle
Jan Marco Leimeister; Uta Knebel; Helmut Krcmar
Year of publication: |
2010
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Authors: | Leimeister, Jan Marco ; Knebel, Uta ; Krcmar, Helmut |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 24987657. - Vol. 2.2010, 1, p. 11-25
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